Messaging that connects.
Positioning that converts.

At Noted, we help B2B SaaS companies find the words that work — so your audience gets it, your team aligns around it, and your product stands out for all the right reasons.

We don’t do fluff. We despise jargon. We do focused, foundational messaging that drives growth.

Messaging & positioning services

Brand messaging

Your story, sharpened.

You know what you’re building — but if your story feels all over the place (or just sounds like everyone else), we help bring it into focus.

We work with you to:

  • Define your brand narrative and voice

  • Clarify your value prop and key differentiators

  • Align internal teams around one clear story

Outcome: A brand story that feels like you — and resonates with your audience.

Persona development

Go beyond job titles.

Real messaging starts with real people. We help you dig deeper into your ideal customers — not just what they do, but how they think, what they care about, and what actually drives them to act.

We help you:

  • Build meaningful, usable personas

  • Uncover buyer motivations and objections

  • Tailor messaging to different roles and stages

Outcome: Messaging that lands with the right people at the right time.

Product messaging & positioning

Make your product make sense.

Whether you’re launching something new or repositioning an existing product, we help translate complex features into clear, compelling value — so your audience sees exactly why it matters.

We work with you to:

  • Define product positioning across segments

  • Craft messaging for product pages, decks, and enablement

  • Support launches, pivots, or GTM refreshes

Outcome: Messaging that your buyers finally understands (and that your sales team actually uses).

Messaging playbooks

Your single source of truth.

Once we’ve nailed the strategy, we package it up in a clear, usable guide — so your team can stay on message in every channel.

Includes:

  • Brand and product messaging frameworks

  • Persona insights

  • Use case messaging and objection handling

  • Messaging by funnel stage or audience

Outcome: One message. One team. Total alignment.

Bring clarity to your complexity.

No bloated processes. No black boxes. Just sharp thinking, close collaboration, and messaging that actually moves the needle.

Click below to learn more about our process:

  • Great messaging doesn’t come from opinions. It comes from understanding. That’s why Noted prioritizes research through company and customer interviews and surveys to get to the real value your product provides.

  • Because sometimes even research isn’t enough, Noted also provides testing recommendations (via surveys or ads) to validate new messaging & positioning so you can be sure your investment will convert into real ROI.

  • If a tree falls in a forest…

    Even if you have the most incredible messaging, it won’t matter unless your go-to-market team knows it, adopts it, and can share it in their day-to-day work crisply and clearly.

Ready to craft a story that converts?

Your product is solid. Now let’s make sure the story around it just as strong. Whether you’re clarifying your brand, repositioning a product, or aligning a team around one clear voice — we’re here to help.

Let’s get your message straight.